Okay, who uses Twitter?
I had the opportunity to work in a lovely group while we analysed Twitter for our assessment. According to World Factualy Justin Bieber, Katy Perry and Barack Obama are in the top 10 most followed celebrities on Twitter. Products, brands and politicians are also amongst the Twitter users. It gives them 140 or less characters to promote themselves, make a statement or just random dribble. It is a great marketing tool though! If I had my own business, I would be jumping straight on to Twitter. I would send my product to people semi-famous but had enough followers, get them to tweet my product with a photo and hopefully that will cause traffic to my Twitter and then to my business.
Besides famous people, there are everyday people who are addicted to re-tweeting, gaining followers, telling the world about their thoughts, feelings, opinions and movements. I am still not going to go jump on to Twitter and make an account but when I think about it I can see the good to it, however I still see the bad to it.
Rheingolds' Theory:
Rheingold believes that online interaction impacts negatively in the offline world and that there are many consequences of a virtual community.
Twitter is an example of virtual community where people create relationships through technology.
I think he has hit the nail on the head with this. After reading his theories, my thoughts are that we create virtual communities through social media. We are linked through devices and can share something in that moment to our "audience" hoping we come off in a certain way. Face-to-face contact is being taken over by the use of contact through computers and devices.
Jenkins believes participatory culture to be " Key elements include low barriers to participation, strong support for sharing, informal mentorship, members who feel that their contributions matter, and who care about others' participation. Participatory cultures reward participation. 'Not everyone must participate, but everyone must believe that if they participate it will be valued.'
Sasha Constanza-Chock (November 7, 2012) Henry Jenkins: Participatory culture, politics and learning. Retrieved from: http://civic.mit.edu/blog/schock/henry-jenkins-participatory-culture-politics-and-learning
It's not all bad:
I do believe though that even though there is the social downside and upsides to it, one of Twitters biggest upsides is brand interaction. According to Convince and Convert
one of the 7 surprising statistics about Twitter is that brand interaction is a major part of life on Twitter! Did you know that 42% of Twitter users learn about products and services through Twitter, 41% provide opinions about them and 19% use it to seek customer support? I think on Twitter the customer service is so much more efficient. A customer can make a complaint for the whole world to see so the company have no choice but to fix this matter or it looks bad on them. I think Twitter is a major way to interact with brands.
Anyway, I hope this was interesting and informative :)

